Business Branding Identity
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of the business that sets you apart from others. And your brand identity design? It’s what shapes your company.
But what exactly is brand identity?
Since the best place to start is always at the beginning, let’s kick things off by tackling the question what exactly is brand identity?
The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.
- Brand is the perception of the company in the eyes of the world.
- Branding involves the marketing practice of actively shaping a distinctive brand.
- Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.